This study examines the attitudes of adopters and non-adopters toward Internet stock trading in Singapore. Data were collected using a web-based questionnaire survey. Usable responses totaled 208 for adopters and 222 for non-adopters. This study examines the demographic profiles of adopters and non-adopters, stock trading frequency, and preferred stock trading method. It also examines the attitudes towards Internet stock trading in terms of security, economics of cost, importance of investment services, willingness to pay for financial services, percentage of stock trades transacted through the Internet, and change in trading behaviour due to the Internet. Implications of the results are discussed.
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