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During recent years, freight transport has been experiencing an enormous growth, affecting in \nparticular the road transport. In Italy as well as in most developed countries, this has called for \nappropriate policies aimed at a modal switch. A notable role in this context could be played by intermodal \ntransport. This paper supplies a new transport attributes’ evaluation, estimating the possibility that firms \nrely on intermodal transport rather than on road transport. Consistently, the transport mode is threaded as \na choice attribute. Differently from other studies (see for example Matear and Gray, 1993 and Lu, 2000), \nthe modelling framework introduces attribute cut-offs (Swait, 2001), in order to account for a two-stage \ndecision process. The dataset used for this study is the result of 30 interviews, which have been realised in \nthe Italian region of Friuli Venezia Giulia. Results show that the transport mode does not represent a \ndiscriminatory choice variable, while attributes related to the quality level of the service (e.g. damages \nand losses) are as important as cost attributes.
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