Ratio Analysis Featuring The Dupont Method: An Overlooked Topic in the Finance Module of Small Business Management and Entrepreneurship Courses

Abstract

Many business students, along with a lot of small business management instructors, tend to shy away from quantitative analysis. The qualitative aspects of a business – such as generating novel product ideas and creating marketing campaigns – are far more “fun ” than record keeping and financial analysis. However, there is much evidence that a lack of financial

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