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Serving Customers at the Base of the Pyramid: Two West Michigan Case Studies
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Serving Customers at the Base of the Pyramid: Two West Michigan Case Studies (2013)Serving Customers at the Base of the Pyra…Bottom of the Pyramid as a Source of Breakthrough Innovations (2011)Bottom of the Pyramid as a So…The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)The Relational View: Cooperat…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Value creation in E‐business (2001)Firm resources and sustained competitive advantage (2004)Social Capital, Networks, and Knowledge Transfer (2005)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Cocreating business's new social compact. (2007)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)Sustainability‐oriented Innovation: A Systematic Review (2015)Customer engagement in service (2017)
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References

  • 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage9,956 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited

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