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ArticleToward a behavioral theory of consumer choice

Richard E. Hattwick1972

Article1972

Toward a behavioral theory of consumer choice

Richard E. Hattwick · Robert W. Jefferson · Michael J. Houston

1 citations·0/0 files stored·Journal of Behavioral Economics

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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1957A Theory of Cognitive Dissonance 1943A theory of human motivation.2017A Theory of Cognitive Dissonance 2017A THEORY OF HUMAN MOTIVATION 1965A Theory of the Allocation of Time 1970Information and Consumer Behavior 1959Motivation reconsidered: The concept of competence.1963Motivation reconsidered: The concept of competence.

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Year1972

Typearticle

Published1972-01-01

VenueJournal of Behavioral Economics

ISSN-L0090-5720

Languageen

Citations1

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/0090-5720(72)90005-8

openalex_workW2098875161

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