Efficient Consumer Response — Increasing Efficiency through Cooperation

Faizul Huq · Francine Maubourguet

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Supply Chain and Inventory Management Quality and Supply Management Sustainable Supply Chain Management

Abstract

The concept of Efficient Consumer Response was introduced by the Supermarket industry in 1992. Since then, other industries have started their own ECR initiatives. This paper examines the key initiatives surrounding ECR, and discusses a framework that attempts to merge the ECR initiatives with Consumer Centric marketing efforts. A case study is presented illustrating the implementation of the framework.

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2000Marketing management: analysis. planning. implementation and control 1998Global Operations and Logistics: Text and Cases 1993Efficient Consumer Response 1995Implementing Activity-Based Management in Daily Operations 1999Efficient consumer response (ECR): a survey of the Australian grocery industry 2000Supply Chain Management 1993Logistics Information Management 1996The quest for loyalty : creating value through partnership

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