The impact of materialism on compulsive consumption in Pakistan

Abstract

The aim of this learning was to inspect the relationship between materialism and compulsive consumption and how materialism affects the consumer behavior in term of compulsive consumption. Materialism and compulsive consumption both are relevant to each other which increase the consumer materialistic approach. Questionnaires were administrated among the consumers of Pakistan. The character of this research was cross-sectional and co-relational. Data were collected via questionnaire and sample size was 100 consumers. Materialism and compulsive consumption were measured on the behalf of consumers. The research was narrow down for controlling the real essence of this research. Regarding this limitation the study is conducted on the consumer. Owning to the time span convenient sampling was used. On the practical level the present study helps entrepreneurs and marketers to consider these factors (defining success, acquisition of centrality and pursuit of happiness) when they are targeting consumers. The result indicated that the materialism as well as having direct impact on compulsive consumption also affects consumer behavior regarding consumption pattern. Key words: Materialism, compulsive consumption, consumer behavior, Pakistan.

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