Abstract To increase the attraction and retention of minority engineering students, many higher‐education institutions have implemented programs to help address academic and social pressures these students face. A key question for administrators of such programs is their actual impact on the targeted students. Since these programs seek to improve retention rates by positively improving students' experience with their institutional environment, it becomes crucial to assess students' perceptions of their college experience. The purpose of this paper is to demonstrate how focus groups can be used for educational program assessment, in particular minority engineering programs. An evaluative study of minority engineering programs at a state university is used to illustrate this methodology. In this paper, we describe how the study was designed and conducted, the resources required, the types of results obtained from the study, and the follow‐up strategies.
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