The Employer Branding and Employee Performance

Abstract

Employer brand is a new competitive strategy of human resource management. It is so popular among practitioners, and relatively lacking of academic research on this topic raises interesting of management scholars. This article presents a definition of employer branding from a comprehensive perspective and argues that the employer brand comes from the benefits provided by employment and makes company different as an employer. The article discusses the relationship between employer branding and employee performance, and believe that the employer branding has many benefits to employee performance via different ways, such as organizational exchange, and organizational identification approach. Finally, it gives some advice on the process of building employer branding.

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