Real Madrid football club: A new model of business organization for sports clubs in Spain

Miguel Blanco Callejo · Francisco Javier Forcadell

52 citations0/0 files storedGlobal Business and Organizational Excellence

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Sports, Gender, and Society Physical Education and Sports Studies Marketing and Advertising Strategies

Abstract

Abstract World soccer clubs, constrained by their inability to increase their income from their traditional businesses, have begun to adopt strategies to transform themselves into modern sports and media companies. Under the recent presidency of Florentino Pérez, the Spanish football club Real Madrid presents a good example of the application of this expanded vision. One of the fundamental pillars of this model has involved designing and implementing a new marketing strategy aimed at strengthening the value of the club's brand. The adoption of this model has resulted in a significant increase in income from marketing. Undeniably, in this area, Real Madrid has become the leader in world soccer. © 2006 Wiley Periodicals, Inc.

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1993The cornerstones of competitive advantage: A resource‐based view 1993Strategic assets and organizational rent 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage 1996The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions 2001The Economics of Football 1997Corporate Strategy: A Resource-Based Approach

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2019Who invests in financial instruments of sport clubs? An empirical analysis of actual and potential individual investors of professional European football clubs 2017Orchestrating the flow of human resources: Insights from Spanish soccer clubs 2014Emotions’ management within the Real Madrid football club business model 2011Real Madrid Football Club: Applying a Relationship-Management Model to a Sport Organization in Spain 2017El proceso de transformación de Real Madrid en marca corporativa

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