Logistics improvement through packaging rationalization: a practical experience

Abstract

Companies working in the current competitive environment must deal with strategies for cost minimization and differentiation. Both strategies must be adopted in order to maintain, or ideally to improve, their position in the market. This includes logistics costs and, of course, packaging costs. Projects to rationalize packaging contribute to the realization of such strategies because of their implications for logistics and sales. This paper attempts to justify this statement from a logistics viewpoint, presenting the methodology and actions used for packaging innovation at the Spanish frozen food company Pescanova. Copyright © 2006 John Wiley & Sons, Ltd.

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