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The Effects of Scarcity Appeal on Product Evaluation: Consumers' Cognitive Resources and Company Reputation
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The Effects of Scarcity Appeal on Product Evaluation: Consumers' Cognitive Resources and Company Reputation (2014)The Effects of Scarcity Appeal on Product…Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations (2023)Disposal-based scarcity: How …الدور الوسيط للخوف من الفقد في العلاقة بين ندرة الوقت و نية الشراء (2022)الدور الوسيط للخوف من الفقد ف…The role of perceived threat to freedom of choice in children's preference for scarcity (2021)The role of perceived threat …The role of perceived threat to freedom of choice in children's preference for scarcity (2021)The role of perceived threat …PAZARLAMA İLETİŞİMİNDE KULLANILAN KITLIK TAKTİKLERİNİN TÜKETİCİLER ÜZERİNDEKİ ETKİSİ (2018)PAZARLAMA İLETİŞİMİNDE KULLAN…A two-period pricing model with hunger marketing strategy (2017)A two-period pricing model wi…The Bargaining Problem (1950)Two-Person Cooperative Games (1953)Supply Chain Coordination with Contracts (2003)I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions (2025)The need for cognition. (1982)Influence : science and practice (1985)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)A Theory of Psychological Reactance (1968)Consumers' Need for Uniqueness: Scale Development and Validation (2001)Egalitarianism in young children (2008)Research methods for business: A skill building approach (1993)Motivational, emotional, and behavioral correlates of fear of missing out (2013)Research Methods for Business: A Skill-Building Approach (2013)Self-Concept in Consumer Behavior: A Critical Review (1982)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Motivated Skepticism in the Evaluation of Political Beliefs (2006)The ubiquity of scarcity (2023)The Consumer−E-retailer−Intermediary Triad: Why and When Unfairness Perceptions Undermine Ethicality and Consumer Repurchase Intention (2024)
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Cited by

  • 2023Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations14 cited
  • 2017A two-period pricing model with hunger marketing strategy13 cited
  • 2018PAZARLAMA İLETİŞİMİNDE KULLANILAN KITLIK TAKTİKLERİNİN TÜKETİCİLER ÜZERİNDEKİ ETKİSİ6 cited
  • 2021The role of perceived threat to freedom of choice in children's preference for scarcity0 cited
  • 2022الدور الوسيط للخوف من الفقد في العلاقة بين ندرة الوقت و نية الشراء0 cited
  • 2021The role of perceived threat to freedom of choice in children's preference for scarcity0 cited

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