The Dilemmas of Male Consumption in Nineteenth-Century Argentina: Fashion, Consumerism, and Darwinism in Domingo Sarmiento and Juan B. Alberdi

Abstract

Abstract This article explores how the relationship between luxury, consumption and gender in Argentina changed in response to the introduction of Darwinian ideas. Ideas surrounding consumerism were transformed by the 1870s, influenced by a scientific revolution that gave new meaning to gender categories. The introduction of Darwinism at a time of extreme ideological confusion about how to organise the nation only enhanced the perceived dangers about how economic changes and the expansion of markets would affect elites' ability to govern. The article focuses specifically on changing perceptions of gender and consumerism between 1830 and 1880, paying particular attention to the work of two of the most important intellectuals of the Generación del '37, Juan B. Alberdi and Domingo F. Sarmiento. By closely examining their reflections on the expansion of markets and accumulation of luxury goods, it reveals the nature of the cultural changes introduced by the Darwinian revolution.

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