Enhanced Business Intelligence using EROCS

Manish A. Bhide · Ajay Kumar Gupta · Mukesh Mohania · K. Puniyani · Sudeshna Roy · Vibhuti S. Sengar

24 citations0/0 files storedProceedings - International Conference on Data Engineering

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Big Data and Business Intelligence Advanced Database Systems and Queries Data Quality and Management

Abstract

The EROCS technology automatically links unstructured data with relevant structured data from an external relational database. We demonstrate how EROCS can be used for enhancing business intelligence by allowing OLAP tools to analyze structured and unstructured data in a consolidated manner. Our demonstration showcases the use of EROCS in exploiting latent information in customer emails, which helps in building a complete view of the customer. This results in new insights about the business which are not possible with the existing state of the art.

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