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Entrepreneurial Marketing: A Framework for CreatingOpportunity with Competitive Angles
3 references·0 citing·12 second hop
Entrepreneurial Marketing: A Framework for CreatingOpportunity with Competitive Angles (2012)Entrepreneurial Marketing: A Framework fo…Simply better: winning and keeping customers by delivering what matters most (2005)Simply better: winning and ke…Responsive and Proactive Market Orientation and New‐Product Success* (2004)Responsive and Proactive Mark…Profit pools: a fresh look at strategy. (1998)Profit pools: a fresh look at…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Intraclass correlations: Uses in assessing rater reliability. (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior (2005)Formative versus reflective measurement models: Two applications of formative measurement (2008)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Operations strategy: will it ever realize its potential? (2005)Investigating the management of knowledge for competitive advantage (2006)Value Appropriation between the Platform Provider and App Developers in Mobile Platform Mediated Networks (2015)Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets (2015)Branding the Berries: Consumers’ Strawberry Purchasing Intent and their Attitude toward Florida Strawberries (2016)Brand Image and Customer Loyalty Through Sensory Marketing Strategies - A Study on International Fast Food Chain Restaurants (2018)
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References

  • 2004Responsive and Proactive Market Orientation and New‐Product Success*1,465 cited
  • 1998Profit pools: a fresh look at strategy.103 cited
  • 2005Simply better: winning and keeping customers by delivering what matters most44 cited

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