Mass media are believed to be a pervasive force in shaping physical appearance ideals and have been shown to negatively impact females' body image. Little research has attended to the effects of media exposure on males' body image. The current experiment exposed 158 males to television advertisements containing either ideal male images or neutral images that were inserted between segments of a television program. Participants were blocked on dispositional body image and attitudes toward appearance variables to assess for moderating effects. Results indicated that participants exposed to ideal image advertisements became significantly more depressed and had higher levels of muscle dissatisfaction than those exposed to neutral ads. Inconsistent with past research, no dispositional effects were noted that would suggest the influence of schematicity on mood and body image changes.
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