It is okay to play as long as you wear lingerie (or skimpy bikinis):a moral evaluation of the Lingerie Football League and its rebranding

Abstract

The Lingerie Football League, now referred to as the Legends Football League (LFL), is morally problematic. The LFL is an all-woman contact football league that originated from a 2004 pay-per-view event during the 2004 Super Bowl's half-time. In 2013, the LFL rebranded the league by modifying the name and uniform requirements. Previously, players wore lingerie-style of uniforms, but now compete in ‘performance wear’. However, the new uniforms involve skimpy bikinis. This paper questions the ethical and moral foundations of the LFL. As women strive for opportunities in sport, the LFL creates an unrealistic and sexist portrayal of women in sport that causes more harm than good. Drawing on some of the common arguments used in the doping and sociocultural-sport literature to ban acts, practices and behaviours in sport, I conclude that the LFL is problematic because the league promotes unfairness and harm, and contradicts the spirit of sport principle.

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