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Image and Investment: Sponsorship and Women's Sport

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References

1999A decade of corporate women: some progress in the boardroom,none in the executive suite496 cited
1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
1997Gendered Sports Programming: 1992 Summer Olympic Coverage and the Feminine Narrative Form54 cited
1998Gender Portrayals in Sports Illustrated for Kids Advertisements: A Content Analysis of Prominent and Supporting Models53 cited

Cited by

2013A Model of Event–Destination Image Transfer144 cited
2012Troubling Sport or Troubled by Sport40 cited
2001Gender equity for athletes: Rewriting the narrative for this organizational value40 cited
2019An examination of women’s sport sponsorship: a case study of female Australian Rules football39 cited
2005A Transaction Cost Approach to Sport Sponsorship29 cited
2021“I Just Don’t Wanna Deal With the Headache of People Fighting Over the Internet”: A Study of Sponsored Female Climbers’ Digital Labor25 cited
2013Still Not There: The Continued Invisibility of Female Athletes and Sports in the New Zealand Print Media24 cited
2002Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey22 cited
2018Stealing Thunder Through Social Media: The Framing of Maria Sharapova’s Drug Suspension17 cited
2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives

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17 cited

2023Hotel philanthropy and brand attitudes: Can donation type and amount influence customers' warmth perceptions and attitudes?15 cited

2012The image management function of sponsorship14 cited

2015The sum of all fears: Stakeholder responses to sponsorship alliance risk11 cited

2008Female consumers\' evaluations of sponsorship and their response to sponsorship10 cited