The Effects of Online Shopping Familiarity and Internet Self-Efficacy on the Formation of Trust Toward Online Shopping

Li Qi

11 citations0/0 files storedInternational Conference on E-Business and Information System Security (EBISS)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Privacy, Security, and Data Protection

Abstract

Insufficient trust is one of the reasons suggested that individuals hesitate to purchase via Internet. This study integrates the literature on familiarity and self efficacy to determine their joint impact upon individual trust toward shopping online. Based on social cognition theory, we advance a new nomological structure that positions online shopping anxiety as a proximal mediating construct between online shopping familiarity, Internet self-efficacy, and the dependent constructs of trust toward shopping online. This research finds empirically that Internet self-efficacy and online shopping familiarity contribute to online shopping anxiety; online shopping anxiety fully mediates the relationship between the general constructs and trust toward online shopping; and online shopping familiarity contribute to trust toward online shopping.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988On the Evaluation of Structural Equation Models 1985Social Foundations of Thought and Action : A Social Cognitive Theory 1996Power analysis and determination of sample size for covariance structure modeling.2002Social Foundations of Thought and Action 1989EQS : structural equations program manual 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1995Computer Self-Efficacy: Development of a Measure and Initial Test

Cited by

2015Measuring Service Quality in M-commerce Context: A Conceptual Model 2020The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.