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- 1988Prospect theory: An analysis of decision under risk32,475 cited
- 1981The Framing of Decisions and the Psychology of Choice17,834 cited
- 1988The Theory of Industrial Organization8,578 cited
- 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
- 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
- 1980Toward a positive theory of consumer choice5,574 cited
- 1989Theory of Industrial Organization.5,142 cited
- 1985Mental Accounting and Consumer Choice4,875 cited
- 2000Information Rules: A Strategic Guide to the Network Economy4,394 cited
- 1982Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty4,041 cited
- 1954History of Economic Analysis, by Joseph A. Schumpeter, Elizabeth Boody Schumpeter3,801 cited
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- 1986Rational Choice and the Framing of Decisions3,624 cited
- 2008Mental Accounting and Consumer Choice3,415 cited
- 1971Multipart pricing of public goods
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