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An empirical model of learning and patient spillovers in new drug entry
12 references·6 citing·46 second hop
An empirical model of learning and patient spillovers in new drug entry (2003)An empirical model of learning and patien…Uncertainty and Learning in Pharmaceutical Demand (2005)Uncertainty and Learning in P…Advertising, learning, and consumer choice in experience good markets: an empirical examination* (2003)Advertising, learning, and co…Do Pharmaceutical Sales Respond to Scientific Evidence? (2002)Do Pharmaceutical Sales Respo…The Importance of Doctors’ and Patients’ Preferences in the Prescription Decision (2000)The Importance of Doctors’ an…Consumption Externalities and Diffusion in Pharmaceutical Markets: Antiulcer Drugs (2000)Consumption Externalities and…The Economics of New Goods (1997)The Economics of New GoodsCharacteristics of Demand for Pharmaceutical Products: An Examination of Four Cephalosporins (1997)Characteristics of Demand for…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …Simulation and the Asymptotics of Optimization Estimators (1989)Simulation and the Asymptotic…Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications (1986)Market Share Rewards to Pione…Learning in retail entry (2019)Learning in retail entryHow much do consumers know about the quality of products? 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(1971)Comment on ???The Economics of Follow-On Drug Research and Development: Trends in Entry Rates and the Timing of Development??? (2005)Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field (2009)Prevalence of Off-Label Use and Spending in 2010 Among Patent-Protected Chemotherapies in a Population-Based Cohort of Medical Oncologists (2013)THE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-*Advertising as Information (1974)Price and Advertising Signals of Product Quality (1986)Persuasion: Empirical Evidence (2010)The Impact of New Drug Launches on Longevity: Evidence from Longitudinal, Disease-Level Data from 52 Countries, 1982?2001 (2003)The Cambridge Economic History of Modern Britain (2004)Estimating Market Power and Strategies (2007)Word of mouth: understanding and managing referral marketing (1998)Quantifying Long-Term Scientific Impact (2013)
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References

  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1989Simulation and the Asymptotics of Optimization Estimators1,496 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research915 cited
  • 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications569 cited
  • 2003Advertising, learning, and consumer choice in experience good markets: an empirical examination*474 cited
  • 2005Uncertainty and Learning in Pharmaceutical Demand433 cited
  • 1997The Economics of New Goods297 cited
  • 1997Characteristics of Demand for Pharmaceutical Products: An Examination of Four Cephalosporins230 cited
  • 2002Do Pharmaceutical Sales Respond to Scientific Evidence?198 cited
  • 2000Consumption Externalities and Diffusion in Pharmaceutical Markets: Antiulcer Drugs152 cited
  • 2000The Importance of Doctors’ and Patients’ Preferences in the Prescription Decision142 cited

Cited by

  • 2007Technology Adoption from Hybrid Corn to Beta-Blockers67 cited
  • 2018When Will Workers Follow an Algorithm?: A Field Experiment with a Retail Business

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33 cited
  • 2011Learning Models: An Assessment of Progress, Challenges and New Developments27 cited
  • 2019Learning in retail entry26 cited
  • 2015Consumer learning and evolution of consumer brand preferences25 cited
  • 2019How much do consumers know about the quality of products? Evidence from the diaper market18 cited