Fan Loyalty in Professional Sports

Craig A. Depken

57 citations0/0 files storedJournal of Sports Economics

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Sports Analytics and Performance Physical Education and Sports Studies Sports, Gender, and Society

Abstract

Using the stochastic frontier framework, estimates of relative fan loyalty in professional football for 1990 to 1997 are estimated. The traditional inefficiency score is reinterpreted as a measure of relative fan loyalty, and the results conform to anecdotal evidence as to which teams have the best fans in the National Football League. The decision of whether to relocate a professional football franchise is related to fan loyalty and other explanatory variables. It is found that a relatively low level of fan loyalty is a motivating factor in the decision to relocate a franchise to a new host city.

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References

1982On the estimation of technical inefficiency in the stochastic frontier production function model 1995The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance 1980The demand for minor league baseball 1994Diamonds Are Forever: The Business of Baseball 2000Fan Loyalty and Stadium Funding in Professional Baseball 1994International Trade and Investment

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2008Competitive Balance and Attendance in Major League Baseball: An Empirical Test of the Uncertainty of Outcome Hypothesis

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