Government Initiatives: The Missing Key for E-commerce Growth in KSA

Rayed A. AlGhamdi · Steve Drew · Salem Alkhalaf

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Technology Adoption and User Behaviour E-commerce and Technology Innovations Innovation Diffusion and Forecasting

Abstract

This paper explores the issues that influence online retailing in Saudi Arabia. Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, several factors influencing online retailing diffusion in Saudi Arabia are identified. However, government support comes the highest and most influencing factor for online retailing growth as identified by both parties; retailers and potential customers in Saudi Arabia.

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References

2019Diffusion of Innovations 1 2002Social Research Methods: Qualitative and Quantitative Approaches 2008E-commerce and E-commerce Fraud in Saudi Arabia: A Case Study 2009E-commerce evolution: a Gulf region review

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2018Cultural factors influencing e-commerce usability in Saudi Arabia 2015Factors influencing the intention to buy from online stores: An empirical study in Jordan 2011Strategic government initiatives to promote diffusion of online retailing in Saudi Arabia 2000Exploratory Study of the Adoption and Use of the Smartphone Technology in Emerging Regions: Case of Saudi Arabia 2017E-Commerce Adoption Model for Traditional Retailers in Developing Countries

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