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Essentials of marketing research : a hands-on orientation
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  • 2024Business leadership in the digital age: IKEA’s story in the retail and consumer sector20 cited
  • 2021Airbnb as a sharing economy-enabled digital service platform: The power of motivational factors and the moderating role of experience19 cited

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  • 2020Slogans, brands and purchase behaviour of students18 cited
  • 2020Understanding the Entrepreneurial Intention of Female Entrepreneurs in the Balinese Tourism Industry14 cited
  • 2024Examining students’ music listening willingness and engagement to foster their musical achievement and development in higher educational institutions12 cited
  • 2020DIRECT AND INDIRECT EFFECTS OF OPERANT RESOURCES ON CO-CREATION EXPERIENCE: EMPIRICAL EVIDENCE FROM AIRBNB CONSUMERS12 cited