On the Spot: Seeking Acceptance and Expressing Resistance through theBindi

Abstract

Originally indicative of adherence to Hindu spirituality, the bindi is gaining popularity beyond Indian shores as a trendy fashion accessory. This paper attempts a discursive analysis of the bindi as a performative indicator of acquiescence to the Indian way of life, and as a symbol of resistance to assert individuality and femininity in the pursuit of larger sociopolitical action. Research findings indicate that although it was once considered a quintessential symbol of Indian womanhood, the bindi as a performative identifier has evolved beyond religious significance to include Indo chic, political affiliation, pseudo spiritual identification, as well as feminism and social activism.

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