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Marketing, Existential Malpractice and an Etherised Discipline: A Soteriological Comment
4 references·1 citing·19 second hop
Marketing, Existential Malpractice and an Etherised Discipline: A Soteriological Comment (2004)Marketing, Existential Malpractice and an…Operationalizing strategy through process (1997)Operationalizing strategy thr…Market segmentation: organizational archetypes and research agendas (1997)Market segmentation: organiza…Managing on the Edge (1990)Managing on the EdgeMarketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Consumer Brand Engagement: lo stato dell'arte. Teoria, applicazioni, prospettive di ricerca (2011)Consumer Brand Engagement: lo…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)The social psychology of organizing (1969)The Social Psychology of Organizations. (1979)The Capabilities of Market-Driven Organizations (1994)Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice (2005)Implementation rules to bridge the theory/practice divide in market segmentation (2009)Understanding the Hospitality Consumer (2012)Reengineering Work: Don’t Automate, Obliterate (1990)Reengineering the corporation: A manifesto for business revolution (1993)Business architecture: a holistic approach to defining the organization necessary to deliver a strategy (2000)The New Industrial Engineering: Information Technology and Business Process Redesign (2011)What Is Meant by a Competency? (1993)Stage of the organizational life cycle and competition as mediators of problem perception for small businesses (1994)The role of path dependency and managerial intentionality: a perspective on international business research (2007)The role of dynamic capabilities in e-business transformation (2003)A stakeholder approach to relationship marketing strategy (2005)Understanding and profitably managing customer loyalty (2008)
this work references cited by second hop

References

  • 1990Managing on the Edge342 cited
  • 1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
  • 1997Market segmentation: organizational archetypes and research agendas78 cited
  • 1997Operationalizing strategy through process40 cited

Cited by

  • 2011Consumer Brand Engagement: lo stato dell'arte. Teoria, applicazioni, prospettive di ricerca11 cited

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