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The Effects OF Celebrity Endorsement in Advertisements
11 references·7 citing·45 second hop
The Effects OF Celebrity Endorsement in Advertisements (2014)The Effects OF Celebrity Endorsement in A…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013)Impact of celebrity endorseme…The effects of negative information transference in the celebrity endorsement relationship (2009)The effects of negative infor…Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images (2007)Who Is the Celebrity in Adver…Diffusion of innovations. (2003)Diffusion of innovations.Media Effects and Society (2001)Media Effects and SocietyCelebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Mass media policies in changing cultures (1977)Mass media policies in changi…The instructor presence effect and its moderators in instructional video: A series of meta-analyses (2023)The instructor presence effec…The emergence of virtual influencers: a shift in the influencer marketing paradigm (2023)The emergence of virtual infl…Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement (2023)Normative influence and masst…Celebrity endorsement in African context: TEARS model approach (2023)Celebrity endorsement in Afri…The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement (2021)The Effect of Trustworthiness…Motivational drivers of Chinese consumers’ brand avoidance behaviours: a perspective of sportswear (2020)Motivational drivers of Chine…Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations (2020)Examining the mediating role …The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Communication and Persuasion (1986)Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement (2017)The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019)When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive (2019)Advances in Consumer Research (2025)Attachment and Loss (1969)A Paradigm for Developing Better Measures of Marketing Constructs (1979)How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation (2012)Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal (2013)Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Statistical principles in experimental design. 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(1983)Qualitative Analysis for Social Scientists (1987)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)The Influence of Source Credibility on Communication Effectiveness (1951)The Handbook of Social Psychology (1969)The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions (1994)Matching products with endorsers: attractiveness versus expertise (1998)Cognitive Responses in Persuasion (2014)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)The Strength of Weak Ties (1973)User Acceptance of Information Technology: Toward A Unified View1 (2003)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Diffusion of Innovations (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)A "Mix of Attributes" Approach to the Study of Media Effects and New Communication Technologies (2003)Exposure to Internet Pornography and Taiwanese Adolescents' Sexual Attitudes and Behavior (2005)The Evolution of Media Effects Theory: A Six-Stage Model of Cumulative Research (2011)
this work references cited by second hop

References

  • 2019Diffusion of Innovations 137,320 cited
  • 2003Diffusion of innovations.13,723 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 2001Media Effects and Society355 cited
  • 2007Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images259 cited
  • 2013Impact of celebrity endorsement in advertising on brand image among Chinese adolescents225 cited
  • 2009The effects of negative information transference in the celebrity endorsement relationship170 cited
  • 1977Mass media policies in changing cultures60 cited

Cited by

  • 2023The emergence of virtual influencers: a shift in the influencer marketing paradigm164 cited
  • 2023The instructor presence effect and its moderators in instructional video: A series of meta-analyses55 cited
  • 2023Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement33 cited
  • 2020

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Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations
14 cited
  • 2020Motivational drivers of Chinese consumers’ brand avoidance behaviours: a perspective of sportswear13 cited
  • 2023Celebrity endorsement in African context: TEARS model approach9 cited
  • 2021The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement8 cited