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Based upon a travel survey of 1365 individuals from nine selected sub-districts of Hangzhou, this study develops a subdivided Multinomial Logistic Model to explore the underlying influence of land-use characteristics on different communities' travel pattern of Shopping-Mall, utilizing explanatory variables of individual attributes, travel features and land-use characteristics. The results verify that, accessibility enhancement and mixed use of commercial and residential land could impel more walk and bicycle trips to Shopping-Mall; the growing of transit service would boost the probability of non-motorized travels as well, whereas transit density itself wouldn't restrict car trips to Shopping-Mall. These findings manifest that, inhabitants' trip structure of Shopping-Mall will be optimized by implementing the progressive planning idea of urban spatial organization, and it's necessary to synthesize multiple instrumentality of land-use governance, public facility control and traffic environment improvement in different scale of community business circle where residents' activities are concentrated. Moreover, the sample-subdivided simulation approach can be applied to evaluate various effects of land use on different groups more accurately and provide basis for planning-related decisions as well as local growth management.
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