Article1986

Generic business strategies, organizational context and performance: An empirical investigation

537 citations0/0 files storedStrategic Management Journal

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Management and Organizational Practices Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Abstract Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1969The social psychology of organizing 1978Organizational Strategy, Structure, and Process 1994The Management of Innovation 1963A Behavioral Theory of the Firm 1973Designing Complex Organizations 1964Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s.1978Organizational Strategy, Structure, and Process

Cited by

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