Public participation or public relations

Abstract

Many government agencies and corporations conduct public consultation exercises for the purpose of gaining community acceptance for hazardous facilities or undesirable developments. Since consultation in these circumstances is not aimed at genuine participation in decision making, it becomes a public relations exercise that seeks to manipulate public opinion and perceptions. PR tools for communicating risk, categorising publics, dealing with intractable opponents, and fostering trust are all utilised under the guise of public participation. These are demonstrated with the use of a case study on efforts to site a hazardous waste incinerator in Australia.

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