Place Ratings, Shifting Neoliberalism and Quality of Life in Communities

Abstract

The publication of place ratings on the basis of their competitive attractiveness and quality of life has been one element of place marketing and promotion agenda associated with the onset of neoliberalism. The Places Rated Almanac in the US has epitomised and led the development of such guides, and after a quarter of a century appears on the basis of sales to continue to offer currency and utility. This paper explores the relevance of this particular almanach and its offsprings within the context of recent accounts of the periodisation of neoliberalism. In particular it considers the extent to which such guides have continued to have resonance through the shift from economic-focussed roll back neoliberalism to more socially-oriented roll out neoliberalism.

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