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Consumer–brand relationship quality: When and how it helps brand extensions · Study

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ArticleConsumer–brand relationship quality: When and how it helps brand extensions

Kyeongheui Kim2013

Article2013

Consumer–brand relationship quality: When and how it helps brand extensions

Kyeongheui Kim · Jongwon Park · Jungkeun Kim

108 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 108 citations exist upstream.

References

1969The Handbook of Social Psychology 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2013Handbook of Social Psychology 1997Social psychology: handbook of basic principles 2001Brand Community 1990Consumer Evaluations of Brand Extensions 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences 2007Strategic Brand Management

Cited by

2014Construing loyalty through brand experience: The mediating role of brand relationship quality 2022Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention 2020The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric 2020Effects of customer experience in engaging in hotels’ CSR activities on brand relationship quality and behavioural intention 2022Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions 2018Does online service failure matter to offline customer loyalty in the integrated multi-channel context? The moderating effect of brand strength 2023A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit 2014Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations

Details

Year2013

Typearticle

Published2013-03-27

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations108

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2013.03.001

openalex_workW2106513883

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