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Marketing de relacionamento como fator-chave de sucesso no mercado de seguros
13 references·1 citing·48 second hop
Marketing de relacionamento como fator-chave de sucesso no mercado de seguros (1999)Marketing de relacionamento como fator-ch…The new competitive landscape (1995)The new competitive landscapeRelationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Building Service Relationships: It's all about Promises (1995)Building Service Relationship…The relationship marketing process: A conceptualization and application (1994)The relationship marketing pr…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Relationship Marketing and Collaborative Networks in Service Organizations (1994)Relationship Marketing and Co…Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Managing Customer Relationshi…Making Relationship Marketing Operational (1994)Making Relationship Marketing…Continuous Learning about Markets (1994)Continuous Learning about Mar…Buyer‐seller relationships: A conceptual model and empirical investigation (1994)Buyer‐seller relationships: A…Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Marketing in an Information-I…Zero defections: quality comes to services. (1990)Zero defections: quality come…Estratégias de marketing: Estudo no setor de agências de viagens e turismo (2015)Estratégias de marketing: Est…A Service Quality Model and its Marketing Implications (1984)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS. (1997)Firm resources and sustained competitive advantage (2004)Complexity Leadership Theory: Shifting leadership from the industrial age to the knowledge era (2007)Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box (2007)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Market Orientation and the Learning Organization (1995)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The External Control of Organizations: A Resource Dependence Perspective (1979)Organizational Learning (1988)The fifth discipline, the art and practice of the learning organization (1991)The Capabilities of Market-Driven Organizations (1994)The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance (1999)Developing Buyer-Seller Relationships (1987)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)Customer repurchase intention (2003)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Evolving to a New Dominant Logic for Marketing (2003)Understanding Customer Experience Throughout the Customer Journey (2016)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)Marketing Services: Competing Through Quality (1992)Brand relationships through brand reputation and brand tribalism (2008)Service Systems (2014)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Brand Community (2001)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,201 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1994Managing Customer Relationships for Profit: The Dynamics of Relationship Quality1,186 cited
  • 1995The new competitive landscape1,133 cited
  • 1995Building Service Relationships: It's all about Promises1,037 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1994Making Relationship Marketing Operational788 cited
  • 1994Continuous Learning about Markets501 cited
  • 1994The relationship marketing process: A conceptualization and application420 cited
  • 1994Buyer‐seller relationships: A conceptual model and empirical investigation204 cited
  • 1994Relationship Marketing and Collaborative Networks in Service Organizations129 cited

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  • 2015Estratégias de marketing: Estudo no setor de agências de viagens e turismo9 cited

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