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Demarketing, Minorities, and National Attachment

16 references·16 citing·46 second hopsampled

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References

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2012Symbols for Sale1,005 cited

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1999

The Malleable Self: The Role of Self-Expression in Persuasion

885 cited

Cited by

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2019Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?68 cited
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2020Matching green messages with brand positioning to improve brand evaluation65 cited
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2011Has marketing come full circle? Demarketing for sustainability58 cited
2019Customer participation and service outcomes: mediating role of task-related affective well-being52 cited
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2017What Sells Better in Green Communications:Fear or Hope?46 cited
2017The Effects of Proenvironmental Demarketing on Consumer Attitudes and Actual Consumption44 cited