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Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria
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References

  • 2006The Core Competence of the Corporation11,435 cited
  • 2007Research Methods for Business3,639 cited
  • 2008Research Methods for Business2,376 cited
  • 1985Retrospective reports of strategic‐level managers: Guidelines for increasing their accuracy1,709 cited
  • 1997The Core Competence of the Corporation814 cited
  • 1985Triad Power: The Coming Shape of Global Competition656 cited
  • 2004New lists: Fundamentals and survival rates646 cited
  • 1960Economics: Principles, Problems, and Policies528 cited
  • 1991Employers Large and Small517 cited
  • 1999Does pay for performance increase or decrease perceived self-determination and intrinsic motivation?472 cited
  • 1993Decomposing Learning by Doing in New Plants406 cited
  • 2021Sales Force Management396 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 1996Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability300 cited
  • 1999Marketing Performance Measures: History and Interrelationships288 cited
  • 1987Assessing Trade Show Functions and Performance: An Exploratory Study

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