WEB TRUST — A MODERATOR OF THE WEB'S PERCEIVED INDIVIDUAL IMPACT

Cynthia K. Riemenschneider · Kiku G. Jones · Lori N. K. Leonard

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Technology Adoption and User Behaviour Usability and User Interface Design Privacy, Security, and Data Protection

Abstract

The Web impacts every facet of business and also impacts the individual. This study seeks to determine what role trust plays in the impact the Web has on the individual by testing a model with satisfaction, usability, trust and ease of use as direct effects on perceived individual impact. The model also includes trust as a moderator between usability and perceived individual impact and between satisfaction and perceived individual impact. Our findings indicate that the Web’s perceived individual impact is influenced by trust directly as well as the moderation of trust on usability and satisfaction.

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1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2003The DeLone and McLean Model of Information Systems Success: A Ten-Year Update 1992Information Systems Success: The Quest for the Dependent Variable 2003Trust and TAM in Online Shopping: An Integrated Model1 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts 1992Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication

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