Chapter2012

An Intercultural Comparison of the Perception of Luxury by Young Consumers

Bruno Godey · Daniele Pederzoli · Gaetano Aiello · Raffaele Donvito · Klaus‐Peter Wiedmann · Nadine Hennigs

14 citations0/0 files storedGabler Verlag eBooks

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997The Psychology of Attitudes 1997Dimensions of Brand Personality 1976A Theory of Semiotics 2006Brands and Branding: Research Findings and Future Priorities 2004Measuring perceptions of brand luxury

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