Quantitative content analysis as a method for business ethics research

Irina Lock · Peter Seele

94 citations0/0 files storedBusiness Ethics A European Review

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Computational and Text Analysis Methods Ethics in Business and Education Business Strategies and Management Research

Abstract

The aim of this article is to discuss quantitative content analysis as established in communication sciences as a method for research in business ethics. We argue that communication sciences and business ethics are neighboring disciplines, which allow the transfer of quantitative content analysis from communication sciences to business ethics. Technically, quantitative content analysis can be applied through human as well as software coding. Examples for both applications are provided and discussed. We make reference to the software solutions ‘Leximancer’, ‘Crawdad’, and ‘Wordle’, and examine their suitability and limitations with regard to ethical questions for researching business ethics. We recommend a mixed‐method approach, combining human and software coding. Furthermore, we propose a three‐step process that discusses quantitative content analysis as a method for business ethics, including an ethical research objective, and most importantly, concluding with ethical reasoning and interpretation of the quantitative results.

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References

1984Content Analysis: An Introduction to its Methodology.1990Basic Content Analysis 2012What We Know and Don’t Know About Corporate Social Responsibility 2005Analyzing media messages using quantitative content analysis in research 2010The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy 2005The impact of culture and governance on corporate social reporting 2007Toward a political conception of corporate responsibility: Business and society seen from a habermasian perspective 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies

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