Le business model, un outil d'analyse stratégique

Xavier Lecocq · Benoît Demil · Vanessa Warnier

170 citations0/0 files storedL Expansion Management Review

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Business Strategies and Innovation Innovation and Knowledge Management Strategic Planning and Analysis

Abstract

Résumé Boudée par la littérature mais prisée des entreprises, la notion de « business model » souffre d’une certaine confusion. Il s’agit pourtant d’un riche outil d’analyse. Démonstration.

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