Article2008

From banger to classic – a model for sustainable car consumption?

30 citations0/0 files storedInternational Journal of Consumer Studies

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Consumer Behavior in Brand Consumption and Identification Sustainable Supply Chain Management Nostalgia and Consumer Behavior

Abstract

Abstract Cars are the most complex of consumer durables, yet they are not as durable as one may expect. Each year, millions of cars are scrapped, many still roadworthy or easily repairable. As with other consumer durables, consumers increasingly lose their emotional attachment with their old car in favour of a younger model. Is it possible to remedy this failure of consumer–product relationships in the interest of greater product durability and hence greater environmental sustainability? This paper explores this question in the context of the classic car market and suggests there may be some lessons there that could lead to a more sustainable new car consumption culture.

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References

1976Social Limits to Growth 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods 1997Beyond Greening: Strategies for a Sustainable World.1990Culture and Consumption 2005Slower Consumption Reflections on Product Life Spans and the “Throwaway Society”1995Environmental Marketing Management: Meeting the Green Challenge 2006Toward sustainable consumption: Researching voluntary simplifiers 2002Understanding voluntary simplifiers

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