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The key objective of this chapter is to outline the essential complexities of social, cultural and institutional influences on TM as a philosophy and practice in CEE countries. Particular attention will be paid to (a) human factors that give individual countries and the region a distinctive character from a TM perspective, and to (b) three foreign firms, whose contrasting experiences of and diversity of reactions to their CEE employees and potential recruits highlights, on the one hand, enlightenment and, on the other, startling parochialism.
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