Citizen Satisfaction with Educational Services: The Marketing Implications of Public Administration

Abstract

This study investigates public satisfaction with education and its causal factors in Beijing city, in the context of Chinese education reform. A survey of citizen in Beijing reveals that transparency, quality, quality orientation, and fairness can effectively explain public satisfaction with education. Further studies also demonstrate that demographic attributes affect satisfaction level with education significantly, and the advantaged group is relatively more dissatisfied with the education. Implications for public administration are also discussed.

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