The relative efficacy of telephone and email reminders to elicit blood donation

Marc Germain · Gaston Godin

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

The aim of the study was to test the relative efficacy of telephone and email reminders to trigger blood donation. A sample of 3454 donors was randomized to one of three conditions: phone only (n = 1176), email only (n = 1091) and phone + email (n = 1187). There was a higher proportion of donors who registered to give blood in the phone + email condition (18·45%) compared to the other two conditions (phone: 15·73%, P < 0·05; email: 13·20%; P < 0·001); this effect was apparent only in men. The phone and email conditions did not differ significantly (P = 0·16), suggesting equivalent efficacy.

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2006A randomized trial of blood donor recruitment strategies 1989Counting On Blood Donors: Increasing the Impact of Reminder Calls 1985The effects of a personal phone call prompt on blood donor commitment 2011The effects of a phone call prompt on subsequent blood donation among first‐time donors

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2020Bringing new plasma donors back: testing the efficacy of telephone and e‐mail communications with first‐time donors 2017Can inactive blood donors be re‐recruited? A stratified randomised pilot study 2021Notifying donors when their deferral is ending: An effective donor retention strategy 2021Help Is in Your Blood—Incentive to “Double Altruism” Resolves the Plasma Donation Paradox 2025eHealth technologies for enhancing blood donor knowledge and behaviour: A PRISMA scoping review 2017Impact of predictive scoring model and e‐mail messages on African American blood donors 2022‘Stay at home and limit contact’: The impact of stay‐at‐home advice on the behavior of Australian donors aged 70 and over in the first year of the pandemic

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