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Analysis on the Effect of E-business in the Book Retail Market

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E-commerce and Technology Innovations Consumer Market Behavior and Pricing Digital Innovation in Industries

Abstract

Nowadays with the rapid development of knowledge-based economy, people want to get more knowledge. Facing this big market, more and more booksellers hope the new way to expand their business. Because of this goal, E-business as the new style is appeared to fit this situation. It' s important to research the effect of e-business to both sellers and buyers in the book retail market. This article will analyze the effect of e-business mainly by SWOT method from sellers' angle, and will bring forward some countermeasures.

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2009Discussion on the Development Situation and Reform Measures of China Electronic Commerce 2009Analysis about the Reasons of the Fast Development in Network Bookstore in our Country

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