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Research Outlets in Sport Marketing: The Need for Increased Specialization

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References

1993Sports fans: Measuring degree of identification with their team.1,063 cited
1994The Effects of Advertising on Brand Switching and Repeat Purchasing256 cited
1995THE PERVASIVE EFFECTS OF SOCIAL INFLUENCE ON SPORTING EVENT ATTENDANCE158 cited
1995MALE STUDENT-ATHLETES REPORTED FOR SEXUAL ASSAULT: A SURVEY OF CAMPUS POLICE DEPARTMENTS AND JUDICIAL AFFAIRS OFFICES144 cited
1995If We’re Not Serving Practitioners, Then We're Not Serving Sport Management55 cited

Cited by

2005The Status and Future of Sport Management: A Delphi Study147 cited
2001Innovation management in the sports industry: Lessons from the Salomon case36 cited
2016U.S. Sport Management Programs in Business Schools: Trends and Key Issues23 cited
2002Examining Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly20 cited
2005Statistical Data Analysis Techniques Employed in Sport Marketing Quarterly: 1992 to 200415 cited

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