Articlegold2014

The impact of corporate social responsibility factors on the competitiveness of small and medium-sized enterprises

Peter K. Turyakira · Elmarie Venter · Elroy Eugene Smith

112 citations0/0 files storedSouth African Journal of Economic and Management Sciences

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Corporate social responsibility (CSR) has become increasingly important to the competitiveness of small and medium-sized enterprises (SMEs). A positive relationship between the CSR activities of SMEs and their enhanced competitiveness exists, at least if a long-term perspective is adopted (European Competitiveness Report, 2008:106; Mandl & Dorr, 2007:2). Despite the widespread practical and academic interest in CSR and its impact on the competitiveness of SMEs, few theoretical and empirical contributions could be found. The primary objective of this study was to identify and empirically test the CSR factors influencing the competitiveness of SMEs in Uganda. The outcomes of this study will assist SMEs to effectively and responsibly manage their activities to increase their competitiveness. A structured, self-administered questionnaire was distributed to 750 potential SME respondents. The respondents were identified by means of a purposive sampling technique, and the data were collected from 383 usable questionnaires. An exploratory factor analysis was carried out, and Cronbach’s alpha coefficients calculated to determine the discriminant validity and reliability of the measuring instrument. Correlations were assessed using structural equation modeling. The empirical results of this study indicate that workforce-oriented CSR activities, society-oriented CSR activities, market-oriented CSR activities and regulated CSR activities significantly influence the competitiveness of SMEs.

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References

1979A Three-Dimensional Conceptual Model of Corporate Performance 2007Strategy and society: the link between competitive advantage and corporate social responsibility 1999Corporate Social Responsibility 2004Corporate Social Responsibility and Marketing: An Integrative Framework 2002The competitiveness of small and medium enterprises 2006Small Business Champions for Corporate Social Responsibility 2011Strategic Corporate Social Responsibility and Environmental Sustainability 2008A ‘business opportunity’ model of corporate social responsibility for small‐ and medium‐sized enterprises

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2017A Longitudinal Study of the Impact of Corporate Social Responsibility on Firm Performance in SMEs in Zambia 2018Understanding the link between socially responsible human resource management and competitive performance in SMEs 2022Environmental, Social and Governance (ESG) Disclosure and the Small and Medium Enterprises (SMEs) Sustainability Performance 2022How Does Green Innovation Strategy Influence Corporate Financing? Corporate Social Responsibility and Gender Diversity Play a Moderating Role

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