Cómo comunicar y diseminar información científica en Internet para obtener mayor visibilidad e impacto

Abstract

espanolLa comunicacion cientifica esta experimentando en las ultimas decadas grandes cambios. La consolidacion del movimiento de Acceso Abierto y la aparicion de herramientas derivadas de la Web 2.0 son buena muestra de ello. A pesar de su irrupcion en el mundo cientifico, existe un desconocimiento generalizado del uso de estas herramientas, las causas que explican su aparicion y necesidad, y los beneficios que se derivan de ellos. En este trabajo se da una vision general del movimiento del Acceso Abierto, la Ciencia 2.0 y se sugieren posibles formas de utilizarse para obtener una mayor visibilidad e impacto de las publicaciones cientificas. EnglishHow to communicate and disseminate scientific information through the Internet in order to obtain more visibility and impact. Scientific communication has experienced great changes, over the last decades. The final establishment of the Open Access initiative and the emergence of tools from the Web 2.0 are just some examples of such changes. Although, there is still great ignorance among the researchers of its existence and necessity, and of the benefits they can bring to the scientific community. On this paper, a general vision of the Open Access initiative and of Science 2.0 is presented, along with some considerations on how to make the most of these new tools in order to obtain more visibility and impact of scientific publications.

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