Predicting Contraceptive Behavior in India Using Attitude Theories1

Mrinmoyi Kulkarni

5 citations0/0 files storedJournal of Applied Social Psychology

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Behavioral Health and Interventions Reproductive Health and Contraception Environmental Education and Sustainability

Abstract

This study examined the performance of the theory of reasoned action (TRA), the theory of planned behavior (TPB), and the unified theory of behavior (UTB) in predicting contraceptive use behavior among low‐income urban Indian women. Participants were 150 low‐income urban Indian women who were surveyed using a questionnaire designed to measure the constructs used by these theories. A combined etic–emic methodology was employed in the questionnaire design. The constructs of mastery and descriptive norm were investigated as predictors of contraceptive intention and behavior. The mentioned models indicated predictive utility for the low‐income sample, with the UTB faring better than the TRA or the TPB in predicting contraceptive use.

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