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How Much Does the Market Value an Improvement in a Product Attribute?
16 references·16 citing·44 second hopsampled
How Much Does the Market Value an Improvement in a Product Attribute? (2002)How Much Does the Market Value an Improve…Defensive Marketing Strategies (2008)Defensive Marketing StrategiesPDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1997)PDMA Research on New Product …Integrated Product Design for Marketability and Manufacturing (1997)Integrated Product Design for…Estimating Discrete-Choice Models of Product Differentiation (1994)Estimating Discrete-Choice Mo…New Brand Positioning and Pricing in an Oligopolistic Market (1992)New Brand Positioning and Pri…Product Positioning Under Price Competition (1990)Product Positioning Under Pri…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Theory of Industrial Organization. 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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1988The Theory of Industrial Organization8,578 cited
  • 1987Discrete Choice Analysis: Theory and Application to Travel Demand.5,542 cited
  • 1989Theory of Industrial Organization.5,142 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1997PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices1,490 cited
  • 1982Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model458 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1970Principles of Operations Research.347 cited
  • 1987Specifying and testing econometric models for rank-ordered data304 cited
  • 1997Integrated Product Design for Marketability and Manufacturing209 cited
  • 1990Product Positioning Under Price Competition174 cited

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1992
New Brand Positioning and Pricing in an Oligopolistic Market
119 cited

Cited by

  • 2003Fast Polyhedral Adaptive Conjoint Estimation209 cited
  • 2014Economic valuation of product features81 cited
  • 2005Adjusting Choice Models to Better Predict Market Behavior77 cited
  • 2014An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research76 cited
  • 2014Private Label Imitation of a National Brand: Implications for Consumer Choice and Law68 cited
  • 2003Editorial: Defining Interesting Research Problems48 cited
  • 2009Updating a Modular Product: How to Set Time to Market and Component Quality37 cited
  • 2004When Shopbots Meet Emails: Implications for Price Competition on the Internet37 cited
  • 2012Understanding Priorities for Service Attribute Improvement30 cited
  • 2009Managing a product family under stochastic technological changes29 cited
  • 2013Valuation of Patented Product Features24 cited
  • 2014The effect of product quality attributes on Thai consumers' buying decisions23 cited
  • 2016Return on Service Amenities20 cited
  • 2004Product Attribute Bullwhip in the Technology Planning Process and a Methodology to Reduce It20 cited
  • 2018Using aggregate market data to estimate patent value: An application to United States smartphones 2010 to 201515 cited
  • 2012Robust Design for Profit Maximization With Aversion to Downside Risk From Parametric Uncertainty in Consumer Choice Models14 cited