What makes a meme successful? Selection criteria for cultural evolution

Francis Heylighen

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Language and cultural evolution Humor Studies and Applications Evolutionary Psychology and Human Behavior

Abstract

ABSTRACT. Meme replication is described as a 4-stage process, consisting of assimilation, retention, expression and transmission. The effect of different objective, subjective, intersubjective and meme-centered selection criteria on these different stages is discussed.

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1976The Selfish Gene 1986Culture and the Evolutionary Process 1981Cultural transmission and evolution: a quantitative approach.

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